Archive for May, 2008
Not Shooting Yourself in The Foot — Part 3
I wanted to wrap up this three part series on how to avoid being your own worst enemy with some real world examples about the all too common practice of "hiding" the price of things. I had a few favorite examples filed away … but then this morning a much better "near-real time" example came [...]
More On Not Shooting Yourself in The Foot
A day or two ago I expanded on my "Frustrated Teacher" comments by explaining how foolish I think it is to hold up customers trying to buy something by asking them all kinds of sign-up information. It seems that many sites, even those whose sole purpose in life is to allow customers to place an [...]
Do You Want a Signup or a Sale?
A few days back I wrote a post that was well received (thanks to those who emailed or commented) about the difference between selling things ("conducting eCommerce" for you MBA-types) and forcing, or "teaching’ users how you want them to perform on your site.
I’ve decided to write a bit more on each of these main [...]
