Getting lots of back links to your site is highly important in order to rank well with the search engines. Back Linking is also known as Off Page Optimization in SEO.
Now, sites that link back to your website and the page rank of those sites are important. Getting back links with irrelevant sites dont count with the search engines. It is a wasted effort. How do search engines decide about the relevance of the site pointing to your website?
Search engines take many factors into account. One of them is the keywords used in the anchor text in linking back to your site. If your site is about love than the anchor text: love making tips may be given more importance than the anchor text: recommended website.
Search engines also like to take into account the page title of the site page that is linking to your site. Some sites are considered to be authority sites by the search engines. Back links from authority sites are very valuable.
In nutshell, you should try to get quality back links from those sites that are related to your websites niche. Those sites should be considered as authority sites by the search engines like Google. The anchor text used to link back to your website should contain your websites niche related keyword.
In other words, getting lots of back links from authority sites is what counts with the search engines. How to get lots of back links from authority sites?
Everybody knows about social book marking sites and how they work. Social book marking sites like del.icio.us, digg, furl, propeller stumbleupon etc are considered as authority sites by search engines. Most of these social bookmarking sites have a page rank of 6+.
Bookmarking your site on these social bookmark sites can get you tons of quality one way links. Many people visit these social bookmarking sites, so you can get many visitors in addition to back links as well.
I believe using social bookmarking sites for building backlinks is highly overrated. 99% (or more) stories submitted to these websites never make it to the front page or even category front page.
Most individual pages have very little content and moreover many won’t even give you a dofollow backlink. However, I still recommend social bookmarking because they are good for traffic, for launching link baits and for building a community that likes your articles.
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