Another way of getting traffic is through Pay Per Click Campaigns (PPC). Which is the best site to do the PPC campaign with? I personally use Google, for obvious reasons, it is the biggest search engine
Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.
You need to pay to do advertising using PPC. Cost will be incurred when someone clicks on your advertisements. Cost you pay per click starts from a few cents. You can set a limit to the amount you want to pay for each click and the daily amount you want to spent on PPC advertising.
It is easy to calculate your cost and potential returns when doing PPC. If you set a daily limit of $10 and each click you pay $0.10, potentially get $1800 per month if your website is able to convert traffic to sales at 3%.
This calculation is based on the assumption that you get the maximum number of clicks each day.
To fare better at advertising on Google via PPC, you need to know a few points;
Research your Keywords
Keywords affect how Google index your advertisement. If you are using PPC consider the choice of your keywords and your other search method. You can choose to diversify your keywords of to focus and dominate a few particular keywords.
There are various tools you can use to determine which Keyword to use. You can go to www.google.com/keywords to search for other popular keywords to use, as well as the average search volume for each keyword. After you chose a few keywords you wish to use, compare it at www.google.com/trends to view which is a better keyword to be used.
Write your PPC ad
- Headline
Make your ad irresistible to users. Make them want to click your ad. Use a headline to capture their interest. You should conduct a test with different headlines to see which one works better.
- Make an Offer
The length of the advertisement is short, so you must focus on delivering the advantages of clicking on the advertisement rather than the advantages of your product. Try to include more advantages to them if possible.
Plan your PPC campaign
For every marketing campaign you need to come out with a strategy before implementation so that you can use it as a reference to find out if the campaign met your desired outcome.
Think of what you want out get out of the PPC campaign. Is it more traffic to your website, or are you selling something and how is the PPC campaign going to blend with your other advertising methods.
Take note of your advertising costs and your returns from the Google advertising to determine if the Google advertisement have been effective for you. Analyze the results to improve on your advertising campaign.
Bid Within Your Budget
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: Fight For The Best Spot
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Monitor Your Statistics
You must know your crowd, understand their behavior so that you can use your time and efforts more effectively rather than blindly.
Step 3: Be Decisive
For keywords that are not converting traffic or sales to you, do not hesitate to drop them. Use www.google.com/keywords to check the average searches. Or you can use www.google.com/trends to compare keywords. Since the number of words you can put into your PPC advertisement is very limited, you need to find the most effective keywords to use.
Step 4: Do your Calculations
If you are using PPC to sell products, do not spent more than 10% of your average sales amount on advertising. The ROI will be too low. Assuming the conversion rate of your website is 3%, you need to direct 34 people to your website to make a sale. If your average sale is $100, spend not more than $10 on PPC. That will equate to $0.33 per click.
Keep Track of Your Campaigns
After executing your Google PPC campaign you need to regularly review your results. You can access detailed reports; how many times your advertisement was clicked, the maximum cost-per-click for each keyword, etc.
You need to monitor the statistics and review your bid to minimize expenses and maximize the results.
Related posts:
- Money Making 101: How to Take Google to the Cleaners
- Checking On Your Competition
- Five Ways to Double your Website Traffic in 60 Days
- Five Proven Methods to Drive Traffic to Your website
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