If you have ever read anything on search engine optimization or tried it, chances are you have been told about the famed Google Sandbox. The fact is nobody at Google has ever admitted that it exists, and nobody really has proof. It is believed by some that Google has some sort of filter that prevents websites from being ranked good when they are new, to prevent spam sites.
Does it exist? I dont really know. The only way to tell is to do such good optimization that it would put your site at number one in a single day. I am pretty sure that nobody can do that.
I have a site that I built that was on the first page of Google for a competitive keyword in less than 30 days. I will admit that after the first 14 days of domain registration it was indexed below position one hundred and then jumped to number 40. But couldnt that have been a result of my increased optimization efforts.
In conclusion, I think the sandbox is not there. If it does exist it doesn’t take a site long to get out of it if you know how to optimize offsite correctly. I don’t think there is anybody out there that can expect going into it that they should be on page 1 in less than 30 days. Most places say 3-6 months.
I think the sandbox is the fact that it takes a little time to outrank the sites that are older and have been ranked for a while. I mean to get a top ten ranking, you have to knock someone else off!
