The most important goal when choosing your domain name is to seduce visitors to have the desire to enter them in their browsers. It is like how book covers are to novels.
Although you want to be creative, you don’t want to go over board. Why is this so? Excessive creativity may be appealing to you, but may not be appealing to the search engine bots. They won’t be able to index it in search engine listings unless a specific keyword is found. When choosing domain names you want it to be catchy to the audience as well as being search engine friendly.
Before choosing your domain name, you want to do some research on finding a search engine keyword that can be incorporated into your domain name. A keyword analyzer can assist you in this task. These can be found easily with a basic search engine query.
When you find one, enter in a keyword that best describes the purpose of your website. It will then return different versions of this keyword. Choose one that fits more within the nature of your website. This is because when it comes to search engine optimization, more specific keywords are better since they are less likely to be used by other webmasters.
Now you are ready to start selecting your domain name. Most domain name companies will inform you on whether the domain name you’ve chosen is available or not. It will also give you a list of suggested domain names if your domain name is not available. You should take this to consideration.
If your keyword as a domain name is not available, consider the suggestions the domain name company gives. If the main keyword is still included in these suggestions and it ends with .com, consider it. Otherwise, you will have to be more creative.
You can be more creative with your domain name and still use your keyword by using ‘filler’ words, numbers, or phrases. You can incorporate fillers such as ‘a,’ ‘an’ or ‘the’ before your keyword or number fillers at the end of the phrase.
The search engines tend to not look at fillers. By including fillers, your keyword is still present and you’ll still have a good chance at getting indexed by the search engines while having a domain name that is memorable and catchy.
But what if you couldn’t get .com using your specific keyword? Well, sometimes it is better to stick with lesser-used extension because the keyword is just so popular. Extensions that still get noticed include .net, .biz and .org.
You could also consider using country ot state-based extensions if you don’t mind international or local-based marketing. It is better to rank number one in France’s version of google than to be number 200 or worse in America’s version of Google.
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