To Make Money With AdSense, You Must Know AdWords
Many of us small-time amateurs get into the blogging for profit game because of the big frog in the advertising puddle, Google AdSense. AdSense is a very interesting and valuable tool in any blogger’s arsenal. It costs nothing to join, has no monthly maintenance or carrying charges and can work for virtually any blog or conventional website.
Of course it is also the tool many beginning bloggers love to hate, because AdSense will not produce much in the way of income unless you learn how to use it wisely. There are probably a thousand times more bloggers earning pennies per day from AdSense than there are earning even a few dollars a day … but that does not have to be the case.
It is not the tool, however that is at fault. In spite of articles you read every few weeks about the demise of AdSense it is still a very viable tool and profitable to both Google and to many bloggers, including me.
So how do you move from pennies per day to dollars per day? One key is, you have to understand how AdWords work. The only reason AdSense exists is to provide display area and “eyeballs” for Google AdWords customers. Think of AdSense as the paper that newspaper ads are printed on … AdWords are the advertisements themselves that the newspaper sells in order to earn money to produce the newspaper.
So how do you learn AdWords? Well you could just open an AdWords account and start spending money for ads to teach yourself how it works … but I don’t recommend that course of action.
Instead, take advantage of valuable and often free resources from experts in the field. My friend Eric Giguere has been wring about and earning money from AdSense for years. Along the way he’s learned a lot about AdWords. Today Eric announced a freebie book detailing some of his knowledge. As with much of Eric’s work I am sure he could have packaged this as a “for sale” eBook, but he has chosen to give the book away. Take advantage. You can’t beat the price and the understanding you gain will be valuable even if you never buy an AdWords ad in your career. Recommended.
Free AdWords Guides
There are many eBooks available about Google AdWords. Most are not free, but there are some good free guides out there, including:
- The Only AdWords Affiliate Marketing EBook You’ll Ever Need
- This is a guide I’ve started to write about using AdWords to make money via affiliate marketing. Unfinished as of yet, but potentially useful.
- The Unofficial Guide To Google’s Quality Score
- A great guide to how sites can reduce their advertising costs by increasing the quality score of their advertisements.
Free AdWords Tools
As with the eBooks, there are many software tools — online and downloadable — that are useful for AdWords advertisers. Here are some free ones:
- AdWords Keyword Tool
- This tool for AdWords customers is also available for free to anyone who wants to do some keyword research using Google’s extensive search data. Here you can find out monthly search volumes and estimated ad costs for almost any key phrase you can think of. read more AdSense and AdWords tips from Eric here
You can learn a lot from Eric … I certainly have … and I subscribe to his blog, I suggest you do so also.
As a side note, Eric also produces a Gangbuster, sophisticated yet simple Site Builder program which will help a lot in building sites that work well within the AdSense system and comply with all Google’s rules. Also recommended.
Related posts:
- To Make Money With AdSense, You Must Know AdWords
- You Can’t Say You Haven’t Been Warned
- Making Money On Line Even If You Have No Money — Part 4
- OPAD Challenge — Get Busy — Make Money
- Why You Don’t Make Money Online — Part 2
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