Leave Your eMail and Get a Headache
I was reading Darren Rowse’s problogger.net this morning and came across this article. Boy! did it strike home with me.
I enter my name and email in a lot of online squeeze pages’ and I often learn a great deal of value.
Unfortunately, I often learn what Darren talks about here: (read it, especially if you send, or are thinking of sending to an email list)
… I can just imagine how it happened – the company with the affiliate program probably has a page with some suggested emails that people could send out prospects – those signing up for the affiliate program simply copy and paste the email into my contact form expecting to get rich.
The problem is:
- The emails lack any compelling reason for me to respond to them.
- They completely lack anything personal.
- They give no real or useful information.
- They don’t tell me a story.
- They are spin. …
Ready To Quit Sometimes
I am frankly so sick of receiving the typical drivel I have been receiving lately that I am ready to bag this whole blogging and Internet marketing learning exercise.
It is not that there is not a lot of valuable information out there … there certainly is.
It is not a case of ‘too many crooks’ … a very large percentage of the folks I have dealt with have proven to be honest as the day is long.
It is not that you can’t make money … you certainly can, I make some myself as do a great many others.
The problem is, though, the way so many go about making that money. Darren’s points are very well taken and I second them, wholeheartedly.
Build a List But Don’t Abuse It
If you want to make money, especially marketing your own product or earning affiliate commissions from other’s products, then you darn well better build a list. One of the biggest mistakes I have made so far is avoiding building a list.
Furthermore, it is not that hard at all to build a list … if you decide to do so.
But the real ‘rub’ is, what you do with … and to the folks on that list. they aren’t email addresses, they are people, and they deserve to be treated with respect. Not bombarded with bullshit … the only proper term for much of the promotional emails I receive … or milked dry like a cow’s teat.
Milking Is Nowhere Near As Easy As You Think
By the way, since 98% of you aren’t interested in agriculture you may not know that milking and caring for cows is a very exact science, coupled with luck and a little art.
Real cows will go off their milk when they are abused … just as email lists will.
Sadly this seems to be a hard lesson to learn.
I found an excellent series of video by a fellow named Frank Kern that I am going to recommend you watch, unreservedly. They do require a sign-up, so far Frank has been non-abusive. You’ll learn the right way to make lists and earn money … without abusing anyone. recommended.
By the way, the list above is not an affiliate link. I wish it was, but I don’t have time to play with any more affiliate programs … I need to focus on working a number of other opportunities I am already neglecting. So go, view and enjoy.