Most beginning marketers know in their heads that the money is in the list but few will begin building a list in the beginning. Once they do start, they are likely to just put an opt in box in the sidebar of their blog and call it good.
This is one of the biggest mistakes you can make in list building. When people come to your site there is so much information for them to read, and actions for them to take, you lose a lot of subscribers by only having your opt in information on your website. The best way to build a list, and convert your traffic from lookers to subscribers is to create an opt in page.
What is an opt in page?
An opt in page, which is also known as a squeeze page, is a simple web page that has one, and only one, mission. The only thing you want people to do when they land on the page is to sign up to your autoresponder. An opt in page is a short page, generally short enough that people dont have to scroll. It provides a little bit of information about what you will offer to people if they join your list, and then has space for them to enter their name and email address.
Creating an opt in page will increase your subscriber rate enormously. Since there are only two options to get off the page, sign up or click the back button, you will find most people will opt in to get your gift or ecourse. If you are providing a nice incentive (gift) for them to give you their email address, most people wont say no.
What are the pieces of an opt in page?
There are only a few must have elements for an opt in page. First of which is a free gift to entice people to join your list. This gift can be a free report, an e course, or even a newsletter. Creating this freebie doesn’t have to be stressful, it can be as simple as collecting 5 or articles you’ve written on the topic an putting them together in pdf format. You could even use a plr report you’ve purchased on the topic. It’s a little more expensive, but if you don’t want to do the writing you have have one written for you by a freelance writer.
The next element on your opt in page is the headline. You can use large red font, just like you would on a sales page. You want to highlight the benefits and let them know what they can expect from subscribing to your list in this headline. Here’s a headline we use for one of our best converting squeeze pages. “How to Finally Puzzle Together a Money-Bringing Internet Marketing Strategy that Works for You” The free gift on this particular list is ongoing internet marketing tutorials.
A quick list of benefits people will receive from opting in, what they will learn, how it will help them to know the information provided. You can do this in a bullet point list, which makes them very clear and accessible. Make sure you are talking about benefits, from the reader’s perspective, how is your information going to help them?
The last piece of the puzzle is your opt in box itself. You can get this from your autoresponder. Make sure you mention the free gift and give them some instructions. It seems ridiculous, but when you specifically say something about them entering their name and email address conversion rates go way up. Crazy but true. Once the code has been created by your autoresponder, all you have to do is paste it right on to your squeeze page.
Yes, an opt in page is just one simple page, with a few elements, but it is also a very powerful tool. If you want to increase the conversion rate from readers to subscribers an opt in page is a must have tool.
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Very good post. Too many people provide too many options along with their squeeze pages. The result? No one gets squeezed and no one signs up.
The method works–and it works like crazy–but only if you do it the “right” way. That means eliminating extraneous information and non-sign up options.