Not exactly earth shaking news here, but something of interest in several ways to my audience, especially the center target audience of folks of ’seasoned experience (seniors) like me who are interested in making money on line and in empowering their retirement.
It’s interesting in the sense that financial tracking and financial management software are often of interest to us and interesting in the sense that for years the really ‘big frog’ in the making money with a computer puddle has been Microsoft … no one else aside from Gates’ crew has ever been as successful with their business model, typically buying up a bright entrepreneur’s software and selling it in expensive boxes in stores and via mail order under the Microsoft banner.
Microsoft Money is one of those products with broad distribution that come to mind immediately. Even though the market had quite a few valid competitors, Microsoft rolled this product out something like 17 versions ago and has built it into a market force.
This week they announced not that Microsoft Money would cease … it’s still way too good-selling a product for that, but that they would no longer sell Microsoft Money in a box … in other words, no more physical product … downloadable "intellectual property" only. The company explained the chief driver in this decision was the costs involved in distributing and maintaining inventory for the product.
… We’ve decided against releasing a 2009 version of Money Plus boxed product. Microsoft Money Plus distribution efforts will focus on selling software online via download, and we have discontinued traditional box sales of the software at retail. I doubt this surprises many of you, especially those who’ve discussed with me how annual releases don’t make much sense for a product that’s in its 17th version. The time seems right for this shift. Last year’s sales of the software via download outpaced in-store sales for the first time. In fact, software downloads accounted for more than 50-percent of Microsoft Money sales…
Now why did I bother with this news? After all, not many of us here are likely to be developing and selling our own product like an accounting system … although that is certainly not as far fetched an idea as some might think … check out this fellow’s "careware" (it’s totally free but you have to care) personal accounting product (and the rest of his site if you are not among the hard of thinking).
No my real purpose in bring this market news to your attention is to help educate and build the confidence of those seniors and retirees who might be reading this blog and toying with the idea that they can make money online, but still unsure if this ‘online’ thing has substance behind it … or if it will last. It does and it will. BUT What Will You Retire TO?
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- Is Online Money And Finance Real?
- How To Sell Books Online
- Launching an Online Business Is Easy With These 5 Insider Tips
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